When it comes to signage, end users are now demanding a cleaner, more impactful finish than ever before. This is largely thanks to advancements in hardware, materials and illumination techniques that allow businesses to create vibrant, eye-catching signs beyond traditional 2D designs. Built up lettering is becoming increasingly popular, and Jemima Codrington spoke with some of the leading names in the business to find out how this method of signage is helping businesses stand out from the crowd.