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A stack of mugs covered in various printsHaving pioneered and introduced the 'ultimate' in affordable dark garment decoration with the WoW image transfer process, TheMagicTouch now introduce some real 'game changing' applications using the same white toner-based printer technology.

Individual personalisation and short-run production of ceramic mugs has been dominated by "white" coated mugs decorated using traditional sublimation transfer process. However, things are about to change they claim

Together with ceramics coater and decorator Listawood based in the UK, TheMagicTouch have formed a global partnership to promote and market this new opportunity. This 'milestone' in mug decoration combines the patent protected SatinMug developed and engineered by Listawood and the CPM transfer paper from TheMagicTouch with the new white toner technology.

The matt-satin finish offers a contemporary look and smooth tactile feel. The initial eight colour range includes black, red, blue, yellow, green, cyan and pink with a white version also being suitable for either toner or sublimation decoration.
One advantage of the compliant and dishwasher safe SatinMug is Listawood's ability to produce mugs to a specific Pantone colour with a minimum production requirement of only 1000 mugs.

TheMagicTouch also introduce printable mug boxes which will assist in promoting this personalised concept and add value to what is already regarded as a higher value product. The CPM toner-based transfers produced on the white toner TMT/Oki 711 printer can be applied using traditional mug presses.

Jim Nicol, Managing Director said: "Our own experience and research has confirmed the market for white mugs into the B2B market has become very competitive. This new opportunity will give everyone a good chance of making some money and creating new business opportunities."


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