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Links Signs and Graphics - the future looks bright

Moulded letters internally illuminated with red lights.External metal signage for Blackpool Pleasure Beach.Internal hang down banners for the Showzam Festival, Blackpool.Marquee with branding all over it.Outdoor media in Blackpool.Innovative outdoor media for Blackpool Zoo.
Shaun Bennett has never been a man to turn down a challenge and as a new start up, he and partner Phil Kingdom, together as Links Signs and Graphics (LSG), have enjoyed a record turnover in 2008 despite the current economic gloom.

Established 12 months ago after spotting a gap in the North West market, LSG has seen the business grow and far exceed the financial projections during the first year of trading.

With an enviable client list built through client recommendation and word of mouth, Links, Signs & Graphics, produce full-colour graphics in small, large and super-wide formats for use indoors or outdoors for partners including Blackpool, Fylde and Wyre Councils, MOD, Britain's Got Talent and Crimestoppers, to name just a few. As well as working closely with corporate clients they have also built up a very strong reputation as a trusted trade supplier. Great quality and superior service levels supported with good prices are all key points for the trade customers, giving them the confidence to work with Links.

As well as solvent prints for vinyls and banners they have just purchased the very first Mimaki UV direct flatbed printer through Granthams of Preston - the first of it's kind in the North of England. This adds another exciting step in the Links growth both for their existing clients and any future clients wishing to be supplied with this type of work.

Providing more than just signage solutions, LSG uses an artistic team to develop ideas in response to the client brief. From the first site visit to the final installation there is always one point of contact to ensure that the finished project is of the highest standard and most importantly gets the client noticed by its target market. In addition, they have drawn on Shaun's 30 years of experience in the graphics industry and his natural ability to build long term relationships with his clients. The success of LSG has been achieved without any advertising or marketing but through organic growth generated by client satisfaction and recommendation generated through the pair's commitment to excellence.

Shaun comments: "We live in our client's worlds, striving to understand clearly their needs. Our clients are our most important asset - they decide our future and our overriding objective is to become a valued resource to our clients rather than someone who simply sells to them.

"We solve problems by listening to our customers needs and we build partnerships and alliances. We also hand pick the suppliers we work with to ensure they have similar beliefs and objectives and by doing so it ensures that we can deliver when we say we will."

Looking forward to another successful year Shaun is hoping that they will be able to grow the business by another 20% this year and all the early signs are promising. With the latest recruit to the team being Shaun's son Carl who has almost four years business experience both in the Banking industry and Lancashire County Council before joining the company. Other family members are also part of the team taking the numbers from two to five key members in just over recent months.

With a new website in development and some changes planned to enhance LSG's own corporate image over the next few months, there is a new look on its way. Shaun hopes this will reflect the business aspirations of the new team and strengthen how they communicate with current and of course, potential customers.

Links are very proud to have got to the final of the BIBAs - Be Inspired Business Awards, in the Best New Business category run by the North West Chamber of Commerce. From hundreds of applicants Links reached the final five in their category just narrowly missing out on the first prize - all in all another milestone and terrific achievement within the first 12 months.

Over the next three years there will be further developments and investment in premises together with investment in the latest production techniques and the recruitment of two, or more, new team members to help LSG continue to deliver the high standards achieved and cope with the projected increase in business.

All the signs are excellent....

For further information please contact Shaun on 01253 291 516 or visit www.linkssignsandgraphics.co.uk

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