Tell us about the history and operations of I Spi Trade?
We’re actually celebrating our 20th year in business this year, a milestone we are very proud of. I Spi Trade was founded by my late Father Chris Ferrie in 1997, originally as a signage manufacturer and installer. We later found a gap in the market and focussed the business on becoming a trade partner to the sign industry, not just a supplier.
Traditional family-business values are the backbone of the business and from inception our unrivalled knowledge of the sign fitting industry has been invaluable for customers.
And your renowned versatile sign fixings? Have you any examples of exclusive projects?
Sure, throughout the sign industry we regularly support customers with products ranging from stand-off wall fixings through to LED sign clamps, but we love it when customers approach us to support new, innovative ideas. Let’s just say it’s about seeing the products past their traditional use at times. For example, in the main picture below, stand-offs create a stunning standalone wall display. A hotel reception area comes to life, using a mixture of chrome, satin chrome and various projections, to create a stunning backdrop. The display is further accented with the use of clever LED lighting.
Our illuminated, Signalite brand wall mounts also offered a perfect solution for another client, as seen pictured above. Something that stood out within the building environment.
Their directory wayfinding board was in an area that required soft lighting. We helped them choose a combination of products that draws a visitors’ attention, guides them, whilst adapting well within the area.
We often chat with our customers, exploring their project challenges. It’s about working together to drive solutions.
Our illuminated cable systems are also very popular. They provide a new opportunity to grab audiences’ attention at night, within window displays.
Do you see new products and techniques for the industry emerging in 2018?
Definitely. In the world of communication, marketing and messaging, consumers have a healthy appetite for information and promotion. The signage industry is developing continuously to keep up with trends and find new innovative ways to reach, engage and communicate.
It’s safe to say that illuminated and digital displays continue to provide dramatic developments, engaging and inviting consumers to interact with signage and displays that encourage them to take action on the information and promotions. LG has forecast a rise of around 30% in 2018 for new digital display installations.
It promises to be another exciting year!
What exactly does 2018 hold for I Spi Trade?
A lot! We have launched our new ecommerce website, which like every other area of I Spi Trade, is not simply about products and purchasing them. We bring customers insight, news, project studies and the same innovative versatility that we deliver throughout our products and how we do business.
To find out more about I Spi Trade and view their product range, take a look at: