Sue Mason investigates what’s happening in the world of signage fixtures and fittings; looking at how versatile a market this is and how, when it’s done right, you can achieve a seamless, flawless finish that secures even the sturdiest of signage. Seemingly, there is a growing demand for tamper-proof and vandal-proof products.
You can even use these often small, unnoticeable objects to enhance your signage; or take it a stage further still by making a feature of the fittings themselves, so that they become the signage. Here is what the experts had to say.
What sets Ultima Displays apart when it comes to retail fittings?
Our comprehensive portfolio of retail signage solutions is contemporary in design and available in custom sizes and colours. Our display solutions are lightweight and durable, quick and easy to install and come with simple graphic attachments. The Twista and Strata ranges are made to order, with a wide range of fixing options and finishes to blend perfectly into the retail environment.
For example, the Twista Lite Poster Rail is an easy to use ‘snap action’ poster rail, which has a smart, modern design. Whether it is wall or ceiling mounted, it can be used with a wide range of media including paper, card, PVC and fabric and is available in eight sizes between 500mm and 1,500mm.
The Vector Quick Fix range offers a costeffective alternative with its custom manufacture low cost picture frame combined with TFS (Tension Fabric System) that is lightweight and easy to fit and provides a taught finish that always looks good. The vibrant photographic quality graphics makes them a perfect alternative to traditional rigid displays.
When might a client use a product or products from your Strata Systems range and typically, what advice do you offer in this area?
Our signage solutions, such as our Strata and Vector Quick Fix ranges, are suitable for settings such as corporate office interiors, reception areas, public spaces, commercial, point of sale and retail environments. Our Strata portfolio of solutions can be used to create suspended graphic and poster displays.
Ultima Displays has several solutions that can be used alongside the Strata Cable Display System, including a Compact Variable Wall Plate, which has a hinged fixing making it ideal for wall to wall displays for variable angle cables. The Acrylic Poster Holder can be used to create cable suspended poster displays. The cables can be attached directly to walls and ceilings using screw fixings or to Cable Rails, which allow adjustment of position. They are available in either landscape or portrait and in five different sizes, from A1 to A5.
What other forms of fixtures and fittings are proving most popular, currently?
The Strata range can be illuminated and incorporate displays such as LCD screens and a smart tablet. This makes the solution very popular as the screens are perfect for illuminating advertising or branding visuals, offering incredible visual impact for any retail environment.