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Soyang Europe’s fabrics make an impact

Soyang Europe backlit materialSoyang Europe, who supply European manufactured fabrics, note a continued upward trend in customers who invest in superwide and wide format polyester fabrics to use in soft signage, POS and exhibition installations.

With a substantial year-on-year increase in sales, one of the most popular products is the German-made Impact Prime backlit material.

Its crease free finish and ability to diffuse light while retaining punchy colours are two reasons Soyang Europe's sales manager, Tim Egerton, gives for its success. He said; "The Impact Prime product suits a variety of printer types and it delivers a vibrant and attractive result." Finding customers using UV and latex printers as well as the more typical direct sublimation methods to print to the product, Egerton is satisfied with its capabilities.

"We've worked with Aurich Textilien for over three years and this product has been hugely successful on the continent so it's very pleasing to see UK and Irish customers gaining a similar benefit."

Typically utilised to form printed elements of in-store displays and exhibition stands, the Impact Prime fabric is easy to hem with a flat Keder strip for use in tracked tensioning systems. And whilst performing perfectly in lightboxes, it's also used in suspended 3D installations thanks to its light elastic construction that make sure the finish is free from creases.

"One, or at most two people can easily change a fabric graphic with minimal training, meaning the brand's message can be kept current; there's no need for special fitters to return to site and the printer benefits from repeat business; so it's a win-win for all," said Egerton.


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