Sign & Digital UK (SDUK) returns to Birmingham’s NEC from 28 to 30 April 2020, promising a fresh show with a new website, layout, features and stand options. Completing the trilogy of its ‘building business face-to-face’ creative focus with a fresh, contemporary design-led influence. The organisers undertook a series of questionnaires and interviews with SDUK’s core audience to adapt the show’s features to reflect visitor and industry demand. Not only will the carefully curated plan build upon its existing markets, it will expand the show’s appeal beyond its core audience to reach more visitors from textile production to end users in the creative, retail, lifestyle, education and local government sectors.
A new feature for 2020 is TextileTech, a learning zone focused on the expanding growth market of textile print and finishing. It will feature applications and demonstrations, skills workshops, industry speakers, marketing leading specialist exhibitors and a ‘textile trail’. Sign Making Essentials will showcase essential equipment for signmaking, featuring specialist suppliers of fixings, fittings, tools, squeegees and cutters. In the Applications Gallery visitors will see a wide range of materials and substrates being used in a variety of creative settings.
Industry presentations, seminars and live demonstrations will enable visitors to build their skills and knowledge and support innovation all year round, with many new features being revealed in the lead-up.
Event director Jenny Matthew says: “We’re investing strongly in our long-standing Sign & Digital UK event to help us deliver more for both visitors and exhibitors in 2020. We’re taking a fresh look at the show to help elevate it to the next level. We have some exciting plans in place and believe it will be the best year yet.”