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New Flock Wallpaper from Surface Print Company

a roll of holographic effect wallpaperLove it or hate it, it’s back, says The Surface Print Company, responsible for bringing back the 60s favourite wallpaper. Their unique range also includes digital and holographic foils, which are all made exclusively in Britain.

The Surface Print Company provide high-quality, bespoke wall coverings. Abigail Watson, Sales Director and daughter of Chairman and founder John Watson, said: “Our clients often present challenging designs and requirements. By working closely with them and continually working on new technical innovations and print processes we can really push the boundaries in what we produce."

Many wallpaper types are printed on Surface and Sur-Flex machines, creating a "beautiful" hand-painted effect. Holographic wallpaper is printed on a foil substrate. New innovations introduced in recent months, include flock and beads on to foil to create even more "stunning" 3D effects. And Flock paper, requested by some clients, is produced on a state-of-the-art, custom built machine which is the only one of its kind in the world.

The speed of digital printing has made things much easier in the order process as everything is pre-production approved. The further investment of the HP LX360 machine as a ‘sample’ machine has proved so successful that an upgrade is already in the plans for later this year.

Abigail explains, “Although the HP printer will not replace the technology that produces Flock for example, it has opened up a new client-base for us that we previously couldn’t reach with the traditional technologies.“


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