New patterns in 3M's DI-NOC range

William Smith stock all 80 patterns of the 3M DI-NOC decorative range, with customers able to order by the metre and for next day delivery. New Trend Line swatches will also be available for customers to view the array of patterns in a physical form.

The Trend Line range is regarded as another “bold statement” for William Smith, as it commits to invest in new architectural product ranges. They will also offer DI-NOC application training, to enable customers to learn how to apply the film and become an installer themselves.
Developed by 3M as a cost effective design solution for interior and exterior new building refurbishment projects, these vinyl films realistically recreate the visual effect of natural materials. DI-NOC Architectural Finishes offer a number of key benefits.

Lightweight and self-adhesive, they can be applied on site to existing substrates quickly and easily, with less likelihood of error and waste. Businesses can remain open during the DI-NOC application, in turn minimising disruption during a refurbishment. 3M DI-NOC films come with CE marking and EN 13501 fire certification.

"We believe DI-NOC is a pioneering product, within a lucrative market," says William Smith's Marketing Manager, Lindsay Appleton.

"As a result of launching the 3M Trend Line range, the key DI-NOC patterns will be a lot more accessible and readily available to supply new projects. By investing in stock, we can ensure there are no longer issues with supply times."