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Bold new colour additions to 3M film ranges

Car covered in gloss vinyl wrap3M is building on the success of Wrap Films 1380 and 1080 by adding dynamic new colours to both ranges. This further increases the design possibilities for installers of vehicle wraps, says the company.

Launched last year, Wrap Film Series 1380 helps improve productivity by offering “excellent conformability” that allows it to be applied on the most difficult recessed areas without the need for cutting.

3M is adding 11 new colours to the current Wrap Film 1380 range, such as Gloss Navy Metallic Blue, Gloss Sapphire Green Metallic and Matte Black Metallic. New colours 3M say are precisely on-trend with consumers. New standard colours are also available, such as Gloss Lucid Yellow for emergency fleet applications; and Gloss Flame Red for fire department cars.

3M has also developed 10 new colours for its popular Wrap Film Series 1080 family. The collection of new shades will “usher in a new wave of innovative wraps by refreshing a shop’s repertoire with eye-catching finishes in reds, purples and holographic hues”.

Car covered in orange vinyl wrapThese additions are available in gloss, satin and colour-flip finishes, such as Satin Thundercloud, Satin Vampire Red, Satin Caramel Luster, Gloss Lipstick Red, Gloss Black Cherry, Gloss Wicked and Gloss Plum Explosion. The trio of new colour-flip options: Gloss Flip Deep Space, Satin Flip Volcanic Flare and Gloss Flip Psychedelic, invoke cosmic depth and prismatic gleams; perfect for adding a unique and individual touch to any project, says 3M. Seven of the colours are available now, and the remaining three (Lipstick Red, Black Cherry and Plum Explosion) will be launched in the summer.

“At 3M, we are committed to developing diverse, high quality films that not only inspire graphics installers, but appeal to their customers as well,” says Christian Stoehr, Portfolio Manager West Europe, 3M Commercial Solutions Division. “We’re especially excited to launch three additional colour-flip films after the positive response the original trio received. These films add versatility and a unique aesthetic to any shop’s inventory, and we’re thrilled to see them in action.”

This expansion of the 3M Wrap Film Series 1080 line brings its colour total to 98. Made in 1.52m wide rolls so installers can easily cover vehicle sections without seams, Wrap Film Series 1380 and Wrap Film Series 1080 are backed by the 3M brand MCS brand Warranty. These provide installers confidence that the films will last and live up to their guarantees.


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