The International Sign Association (ISA) today announced its newest partnership. Powered by the British Sign & Graphics Association (BSGA), ISA-UK will allow ISA and BSGA to work together on issues common across the sign, graphics and visual communications industry including codes and regulations, research, workforce education and events.
“The new relationship provides a common voice for the sign industry on both sides of the Atlantic and will maximise instead of duplicating our efforts,” said ISA’s chief operating officer Brandon Hensley. “When the global sign, graphics and visual communication industry comes together it allows us to provide stronger programs to our members and to stay ahead of trends that are happening worldwide.”
ISA will immediately support BSGA’s annual British Sign Awards, which takes place on 8 November in Leicester, UK. The awards honor everything from traditional crafts skills to the production of giant signs that combine creative design with heavy engineering and construction skill.
“While some of the nuances of the UK and US may be different, as we have held conversations, we realise just how many of the same issues we face,” said BSGA director David Catanach. “By sharing resources we can maximise our strengths and increase the success and growth of our member companies. This alliance will deliver many positive results for the UK sign industry.”
Over the coming months ISA and BSGA will work together to maximise the value proposition to both associations’ members. For example, ISA’s education platform will be enhanced to meet the needs of BSGA members. The new joint venture will focus on increasing education to the planner community and leveraging existing research, as well as exploring other needs of the global sign industry.
“This is an exciting move for ISA and for BSGA,” said ISA president and CEO Lori Anderson. “The business world is no longer contained by borders and this partnership offers tremendous opportunities for the growth of our industry. Together, we are stronger.”