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GPT Adds HP Latex Range to Wide Format Portfolio

A model of the HP latex printer

Graphic Printing Technologies (GPT) announced the immediate availability of the HP Latex 300 Printer series as part of its comprehensive range of wide format printing solutions. HP's 300 series, launched earlier this year, has already 'proven itself as a top performer for a range of signage and printing applications'.

Powered by third-generation, water-based HP Latex ink technology, the HP Latex 300 Printer series helps low-volume customers efficiently handle more outdoor and indoor applications with 'improved durability and image quality'.
Shaun Thompson, general manager of GPT, said: "It makes a lot of sense for GPT to be a reseller for the HP Latex range. They are printers that many customers are very keen to take a close look at and we can bring many years of experience and knowledge to these demonstrations to ensure they select the best solution for their needs."

Michael Watkins, account manager for HP, said: "Appointing GPT as a reseller is a positive and exciting deal for HP. They are a company with bag loads of experience in this sector and we are very confident that they will significantly enhance our presence in the market."

Thompson said: "We can add unique value to HP through our existing relationships with complementary manufacturers, such as Shiraz RIP. We are very much looking forward to some positive conversations with customers and prospects given that we can now offer a major new technology solution for their requirements."

The HP Latex 300 Printer series includes the HP Latex 310, HP Latex 330 and HP Latex 360 printers. These are all available immediately from GPT, including a full range of HP Latex inks and approved media.

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