HP Indigo 100K Digital Press enable greater flexibility and production
Pureprint Group, one of the UK’s leading print and marketing services businesses, utilises a HP Indigo 100K Digital Press to their portfolio to enable greater flexibility in the sampling, design, and production stages of printing and prototyping.
The installation of this printer marks the 20-year relationship between Pureprint and HP, and has enabled the business to rapidly produce an English and Welsh dual language children's book, ‘The Lucky Dragon’ The book, created in collaboration with Wrexham AFC, HP and NABU for World Book Day on March 7th, celebrates the richness of Welsh culture and language present in Wrexham, while promoting mother tongue literacy among children aged 6-10.
Using the HP Indigo 100K, Pureprint were able to create different samples and short trial run productions of the title before the final artwork and translation was complete - allowing them to meet quick turnaround times and work through several iterations seamlessly.
The HP Indigo 100K allows users to move the right jobs to digital where they are more time and cost effective. Furthermore, the printer can produce short runs more economically due to elimination of makeready and plate costs, leading to increased business productivity.,/p>
Pureprint’s HP printers and materials are carbon balanced, and by maximising imposition efficiencies, the company is able to reduce the number of sheets and impressions required per job, making processes far more sustainable. Using sustainable materials does not compromise on the quality of print, and allows Pureprint to further its sustainability goals by saving on print wastage typically found with traditional print presses and production.
Mark Handford, CEO of Pureprint Group said: “We’ve been a proud partner of HP for 20 years now, and we’re pleased to be at the cutting edge of digital print and personalisation thanks to our HP Indigo 100K Digital Press. Working on 'The Lucky Dragon’ project exemplifies our capacity to expedite print runs and work with greater flexibility, all while advancing our sustainability aims.”
Peter Jolly, HP Industrial UK&I Country Manager said: “We know that flexibility, productivity and sustainability are top of mind for Pureprint, and we’re excited to support on all three of these fronts with the implementation of our HP Indigo 100K Digital Press. This project is a great example of how we’re effectively working with Wrexham AFC as their Global Tech Partner, to enable and create meaningful impact for the local community.”
Isabel Sheinman, NABU co-founder said: “Since 2020, we've partnered with HP to close the digital divide by accelerating literacy for children globally. NABU provides children around the world with equal access to original, high-quality, mother-tongue, bilingual content for free via the low-bandwidth NABU reading app and web reader. We’re excited to collaborate with HP, Wrexham AFC and Pureprint for the creation of ‘The Lucky Dragon’ our first Welsh-English book which will further our mission and bring to life local heroes for the Wrexham community."