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FUJIFILM Sericol launches Large Format Printing business

FUJIFILM Sericol recently announced the launch of its Large Format Printing business in the UK. This will bring together a complete range of hardware, ink, media, software and tools from a single-source supplier, with many of the products carrying the company's newly-acquired euromedia brand.

Sericol LogoThe roll-out of the euromedia solution in the UK follows its highly successful launch in mainland Europe, with around 10,000 customers such as sign makers, in-house print departments, exhibition contractors, advertising agencies, copy, print and photo shops now enjoying the benefits that the euromedia range brings.

Part of FUJIFILM's wider inkjet strategy, the introduction of the euromedia brand in the UK, follows FUJIFILM's acquisitions of Sericol in 2005 and Colormy in October 2007. The euromedia solution brings together FUJIFILM Sericol's screen and inkjet knowledge with Colormy's expertise in the large format print market, resulting in FUJIFILM now being able to offer a comprehensive choice of wide format inkjet solutions to the industry.

Designed specifically for large format print providers, the euromedia range includes hand-picked, best-in-class products, which are all evaluated and qualified by industry experts before being integrated into end-to-end print solutions. Field technical support, including engineering, application and colour management, will be provided by FUJIFILM and FUJIFILM Sericol technical staff based in the UK and in Europe.

Sericol-EuromediaOver time, FUJIFILM Sericol intends to develop a programme of customer support that draws on the example of Colormy's backing for the euromedia brand in mainland Europe, which comprises both technical support and business advice.

For example, when customers call to order, they are invited to explain the job they are planning so euromedia experts can advise solutions that will add value and improve results. In addition, business management, co-operative marketing and technical support training programmes will be available, along with external sales training to help customers win more business.

For more information, visit www.euromedia.eu.com or telephone 0845 0805544.

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