Highfield Group was moving into new premises in the Icon building which was located at one of the main entry points into Doncaster town centre; this would be the location for their new business headquarters. Highfield approached Visual Group as they were requiring new signage throughout the building and as a key landmark from the M18 via White Rose Way, it was paramount that signage had to stand out and be eye-catching.
The project included a number of ideas which covered not only the signage for the exterior of the building but ways to bring the office interior to life.
Visual Group took on a large works contract including manufacture and installation. The sign for the exterior of the building, which is black by day and changes colour by night, involved the Highfield Group logo being created as a 10.5m x 2.32m sign made from fabricated aluminium, acrylic and internal RGB LED illumination. The interior of the building took a very different design, incorporating themes about Highfield Group, what the business stands for, what it does and where they are based in Yorkshire.
These designs saw some truly amazing concepts delivered, all to be manufactured on wall vinyl. Shelley Houlbrook, director of communications and strategic partnerships comments: “Thank you Visual Group for all your hard work on this project; the office and building look amazing. Visual Group certainly met our expectations; we have been very impressed with the service, advice, quality and installation. During the planning stages there was excellent advice on achieving the look required, working closely with our team,
“Visual Group provided that expert eye to bring our requirements to life. This was a big project that the team worked very hard on, consisting of a wide range of office interior wall vinyls as well as a 10.5m x 2.32m colour changing exterior sign for the front of our building which is a predominant focal point as you first come into Doncaster”.
Visual Group director Nigel Spencer comments: “This was a fantastic job to work on; the creativity for the interior of the building was truly innovative and the team really enjoyed working with Highfield Group on this project.
Located on a main entry point into Doncaster, this building was traditionally known as the Icon building but is now the Highfield building and we are proud to be part of that”.