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TheMagicTouch become exclusive distributors for Duraluxe

Wayfinding sign outsideTheMagicTouch, under its DyeSubMagic sublimation brand have been appointed exclusive distributors for the UK and Ireland for Duraluxe™ HD metal. This unique HD powder coated aluminium product offers UV resistance together with anti-graffiti properties, to deliver “innovation for full colour outdoor signage as never seen before”.

Traditionally, full colour transfer decoration of aluminium panels printed using any sublimation ink has not been suitable or acceptable for outdoor use due to poor durability against the effects of UV, graffiti and weathering.

TheMagicTouch, in partnership with the manufacturer Decoral Inc., involved in powder coating technology for the past 30 years, introduce Duraluxe™ a new “double” coating process to the aluminium sublimation panels. The blank panels are printed in full colour using sublimation ink transfers and a suitable professional transfer heat press. The finished product comes with a certified minimum five-year guarantee for use outdoors.

Printed aluminium panels have proved popular for indoor use and are commonly manufactured using various liquid coating technologies, says the company. But the market for outdoor signage demands certified UV protection which with liquid coatings has not been possible.

Sign in a parkAfter extensive research and development at Decoral’s Lab facility in Florida, USA, combined with certified accelerated weather testing to the ISO 11664-4 standard, Duraluxe™ has secured five-year outdoor minimum guarantee. The panels also offer anti-graffiti qualities against inks and sprays.

The aluminium panels are 1.2mm thick, available in various standard sizes up to 2.4m with HD imaging quality together with outdoor, scratch and chemical resistance. The unique patented “double” powder coating process also enables the panels to be trimmed and shaped easily avoiding any flaking or sharp edges.

The Duraluxe™ panels are compatible with most recognised sublimation ink brands including Sawgrass, Jtec, Kiian, Sensient, STS and Epson.

“Duraluxe™ takes aluminium sublimation panels to the next level with high-definition colours specifically designed to withstand years of exposure to sunlight and severe weather. Only Duraluxe™ sublimation panels combine the scratch-resistance and durability of powder coating with the depth and colour vibrancy of multi-layer imaging. Add to that, the patented anti-graffiti formulations and you get the most ‘Powderful’ outdoor sublimation panels available on the planet,” says a spokesperson.


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