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Cheshire high streets brightened up through window vinyl project

A vacant shop front decorated with Vinyl graphics in Chester
A vacant shop front decorated with Vinyl graphics in Ellesmere
A vacant shop front decorated with Vinyl graphics in Northwich
A vacant shop front decorated with Vinyl graphics in Winsford

Signage specialists Signs 24-7 have completed a comprehensive window vinyl project to brighten up a number of high streets across Cheshire.

The company, who are based in Hartford, were awarded the work in September by Cheshire West and Chester Council following a competitive tender process.

As part of the scheme, Signs 24-7 have designed, manufactured and installed a range of graphics that now feature in empty commercial units across Chester, Ellesmere Port, Northwich and Winsford to help high streets, towns and the city centre look great.

Facilitated by the Government’s ‘Welcome Back Fund’, the window vinyl project forms one part of an entire re-opening programme which is taking place right across the borough to aid economic recovery and increase footfall and dwell time on Cheshire West’s high streets.

Director at Signs 24-7, Wendy Batey-Gray, hopes visitors to Chester, Ellesmere Port, Northwich and Winsford enjoy the feel-good nature of the graphics and continue to support the borough’s high streets over the winter and beyond.

“It’s been a pleasure to work with the council as they aim to help the region bounce back from the pandemic and get on the road to recovery,” said Wendy.

“We feel as though the graphics inject vibrancy across the high streets where they have been installed and hope people take some time to check them out on their visits at each location. It’s so important for people to shop local to support the businesses on their doorstep.”

Councillor Louise Gittins, Leader of Cheshire West and Chester Council, said: “The eye-catching murals link in with each location’s heritage and community spirit while also adding colourful and vibrant tones for passers-by to enjoy. I hope these graphics help to connect residents and visitors with the places they live, work and spend leisure time.”

The Welcome Back Fund is funded through the European Regional Development Fund and is managed by HM Government.


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