Xanita's X-Board was selected to create an arresting visual fest for the launch that was held at the historical Henri Bendel on 5th Avenue, in New York. The concept of the campaign incorporated a uniquely designed exhibit with, most importantly, a green footprint.
Sculptural forms made from silhouetted layers of X-Board created elements of naturetrees, stone formations and a forest path were all part of the fantasy forest. Xanita's focus is on producing recyclable and repulpable boards, which are made primarily from post-consumer paper waste and sugar cane bagasse. X-Board contains no formaldehyde, toxins or wax. After the event, most of the fixtures remained in their current space, converting into Bendel bookstore fixtures, or were repulped, thereby following the cradle-to-cradle sustainability principle.
This approach to design, including the use VOC-free boards, has caught the eye of sustainability-focussed designers, specifiers and architects commissioned with "greening up" their clients' retail and building environments.
For more information, visit www.xanita.com