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Vital Concept production accelerated with new JETRIX LXi8

Ravi, the Managing Director in front of the JETRIX printer.
The new JETRIX printer.

The arrival of the newest addition to Vital Concept, has led to a significant increase in production capacity. The Jetrix LXi8 enabled the business to save time and media which in turn has resulted in increased revenues.

Building on the positive experience of purchasing a JETRIX KX7 Flatbed printer back in 2018, Vital Concept needed to upgrade their kit. They were seeking greater speeds and the ability to print on a multitude of different media types with even better quality. So, while they took the time exploring various other large format printer brands with the help of Perfect Colours, they kept coming back to a JETRIX. Particularly, as their overall experience with the KX7 was that it was very effective at doing what they needed it to do. Plus, they found the follow-up care and support by the JETRIX engineers was fantastic; from being easy to get hold off, responsive and very approachable.

Now after owning the JETRIX LXi8 for a few months they are finding that the capacity of the printer means they can offer a lot more. While about 60% of their production is board printing for the construction and exhibition trade, they are now working a lot more with exhibition designers, space designers and retail. The biggest benefit being the speed of the printer combined with the lack of heat from the LED UV technology. Whereas much of their corrugated board jobs had to previously be taped down to avoid head crashing due to the heat, now because of the vacuum bed they simply don’t have to do this – saving time, money, and media wastage. Equally they are actively increasing capacity to produce jobs involving glass, PVC, foam, and corrugated board for a broad spectrum of POS and window display signage. This has also enabled them to work more sustainability both with the materials they use, the minimising of wastage and the energy consumed producing jobs.

This is reinforced by Ravi Patel, Managing Director at Vital Concept who said, “We loved our KX7, but the JETRIX LXi8 has taken everything to a completely new level. It is great to invest in a bit of kit like this and it actually lives up to the expectation. It has an amazing white, which has significantly improved the clarity and quality of what we now produce. And the printer just ploughs through the jobs and takes on whatever we throw at it. One minute it can be producing a construction hoarding and the next it might be tackling some glass signage.”

As Ben Woodruff, Head of JETRIX Sales said, “It is interesting how once a business has experienced a JETRIX printer and just as importantly our after-care service, how often they come back to get the latest version when they are looking to upgrade. This is also largely down to the combination of the quality of the South Korean technology and the value for money. People are becoming loyal to the brand that has done them well before and therefore keen to seek a modern JETRIX replacement.”


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