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Victory Design looks ahead to the future

Van being wrapped in Victory Design's Logo.Victory Design Ltd has for the past 20 years been a leading supplier to sign making and garment personalisation industries and after starting out from its humble origins in a small corner shop it has now developed into a lively and expansive business. However, recently they've gone through some major changes to both products and staff that will have a lasting impact on the company and improve their service.

Company owner, Tony Biggin, has stepped down from his role of Managing Director to become Chairman after many years of service, entrusting his former role to Carole Smy. Previously Carole was the Financial Director but is confident in her new role and is keen to drive the Clowne based company onwards in new directions and has big hopes for the year ahead. Neil Kelly, another of the long term directors, has retired recently and can now be occasionally spotted racing his motor home around the country pursuing his interest in photography.

Victory Design specialised in being a ‘one stop shop' for sign making supplies including sign vinyls, sign making tools, garment films, plotters, ancillaries, inks and digital media. Towards the end of 2008 Victory Design underwent a major overhaul of the products they supply in an effort at streamlining their range. This is due to previous issues they've faced keeping such a multitude of brands and consumables that keeping stock of them all proved to be a task too far. In view of this fact they have resolved the matter by losing some of the old favourites, such as the Multifix range, in order to ensure a good supply chain is in place whilst maintaining a high standard in quality of their merchandise.

Victory's warehouse."We're aligning ourselves with a good strategic partner (JAC Graphics owned by Avery Dennison) in order to better our service that'll benefit our customers, our business and aid overall in product selection" says Justin Hines, Sales Director.

The popular easiMARK range of garment films that Victory sells has had phenomenal growth over the past seven years and now has a broad product selection to fit every application. The selection of colours on offer, as well as the practicality of the films, has ensured its permanent place as a cornerstone of the business. New in 2008 was the introduction of the JAC and Avery digital medias and laminates, which has raised the quality of the products, whilst lowering the options available in order to guarantee the best print results possible.

One new aspect of Victory Design that Carole is keen to develop throughout 2009 is to focus on training for customers and staff. Victory has over 20 years acquired a wide spectrum of knowledge within the sign industry and now wants to impart this to customers in the form of online seminars, live demos and the all new vehicle wrap courses. They have fantastic demonstration facilities available to customers for advice and support when seeking out new equipment, software and materials. The new face of Victory that Carole is striving towards is one that is primarily customer focused to meet their business needs and to put more emphasis into making sure that customers receive the best possible service from start to finish.

Carole Smy, Managing Director of Victory Design states: "I intend Victory to become a much more customer led company with the focus being on enhancing customers business as well as our own. I believe our customer service strategy should be based upon total customer satisfaction."

For further information call Victory Design on 01246 570 570 or visit the website www.victorydesign.co.uk

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