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The Ultima Displays Customer Experience Centre is fully open

Ultima Displays' new Customer Experience Centre is now fully open for visitors.

The new centre is designed to give visitors an immersive firsthand, in-person feel of the company’s latest creative display solutions, including Vector, FASTFRAME, Illuminova, and Modulate. Visitors go on a journey through a series of realistic environments. They walk through a range of scenes, including a high street, retail stores, a tube station and an exhibition hall showcasing a wide array of stand designs.

Andrew Cushing, Ultima Displays’ group marketing director, said: “This is a product display like no other. While we have brochures, videos, and website content to showcase our products, the best way to understand what they can do is to see them is in real life – and this is the closest you can get. We have recreated a range of popular applications and scenarios to provide a unique and immersive physical and visual experience.

"Our products create a magical Willy Wonka-like atmosphere, with stunningly realistic printed floors, doors and surfaces. Our latest innovations, such as FASTFRAME and Illuminova, are featured alongside our popular heritage products, including street signage and flags.

“Our aim is to impress our customers with a space filled from floor to ceiling with products manufactured and printed to exceptional standards. From retail displays to custom exhibition stands and innovative lightboxes, we showcase the quality and range of our printing and Creative Display Solutions. We also want to demonstrate our capabilities and customer support that delivers the magic that is displayed."

The centre's launch is part of Ultima Displays’ celebration of 25 years in business. Mr Cushing added: “We have a fantastic facility at our European Headquarters in Corby, and we have taken advantage of the space to create exceptional visual examples using both custom and off-the-shelf products. It is an opportunity to display products produced over our 25-year history for customers across our European Group. It also, of course, focuses on the most recent introductions to our range of products, such as the new and popular FASTFRAME.”

The Customer Experience Centre offers an immersive in-person view of Ultima Displays’ products, with demonstrations and guidance on the best solutions for individual needs. Mr Cushing added: “Customer visits keep us engaged with our clients and market trends, allowing us to stay attuned to changing needs and remain agile in our offerings. All our customers are from the trade, so the showroom also provides a demonstration facility they can use for their end-user customers.

“As well as regular Open Days and customer visits, we invite people to come and explore the space at time to suit them and their customers. The Centre will evolve and change as new products are introduced, ensuring there is always something new to see. Additionally, we will use the Customer Experience Centre to educate and inform our internal sales teams, continually enhancing their product knowledge.”

Visitors are also offered the chance to visit Ultima’s impressive production areas to see the printing, cutting and sewing machines in action. They can also meet with the experienced and knowledgeable production teams. In addition, visitors get to see the testing areas and the collating and packing services, which are highly valued services for many customers.

Mr Cushing concluded: “We appreciate that our customers are very busy and often under pressure to turn around projects very quickly. The luxury of time to really sit back and think about the most creative way to implement a client brief is often not available. We want the Centre to be seen as an extension of our trade customers offering to their clients. Most of all, we want visitors learn more about the range and possibilities of our products and to experience the ‘Wow’ factor of what can be achieved.”

The next Open Day event will take place from July 16 to 18.

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