Log in

Signwaves launches Frameworkz - a new display concept for poster frames

Poster inside the Frameworkz poster frame Signwaves recently announced the launch of Frameworkz, a brand new display concept which allows poster frames to be finished with any design. From corporate logos, text and symbols to textures, landscapes and art, the creative opportunities it represents for advertisers are endless.

Using specially designed and manufactured flat profile ‘snapframes’, printed using Signwaves tailored digital process, this exciting development Signwaves believe, is unlike anything the market has ever seen. Any printable design can be applied to the frame, to create designs that work with the surroundings and poster, dramatically enhancing their visual impact and aesthetic appeal.

Depending on the intended use, a design can be chosen that blends with its setting, such as brick work, wall paper or tiles. Alternatively, the frame could form part of the poster image, as shown by the butterfly image pictured, or serve as an advertising medium in its own right (separate from both setting and poster) by featuring a promotional message, slogan, company name or contact information.

There is also the potential to build brand presence through the use of corporate imagery or logos, and improve security by disguising the snapframe functionality whilst preventing other advertisers using the space.

Whatever the chosen design, the scope for creating impressive displays sets Frameworkz apart from anything else currently available explains Signwaves’ Product Design Manager Simon Harvey, inventor of Frameworkz.

Poster inside the Frameworkz poster frame Poster inside the Frameworkz poster frame

"Having long been frustrated by the lack of choice available with decorative frames, the challenge was to find a more versatile, creative solution that delivers high quality but is also cost effective to produce in small quantities. Digital print achieves this by eliminating set-up times and artwork costs. And by maintaining a minimal and constant distance between the printer head and frame surface, high definition graphics can be applied directly with unparalleled accuracy."

Simon continues: "We believe this to be a first for the industry, both in terms of the process and the opportunities it offers to advertisers. We’ve experimented with a range of design ideas, such as the coffee beans, animal fur and tyre tread graphics but the ability to print anything leads us to believe that we’ve only scratched the surface of what Frameworkz can achieve."

Poster inside the Frameworkz poster frame

Frameworkz (patent pending) is manufactured and printed exclusively by Signwaves. Further information is available from Signwaves and via their newly refurbished website: www.signwavestrade.com

Slideshow CK