The IPIA and BAPC have launched a free online conference, #PUNCHBACKPRINT, with 20 individual seminars and workshops being supported by 37 speakers and panellists.
Its goal is to help the UK print industry strengthen its adaptability and resilience in the face of a challenging business environment. The conference will take place over July 31st, August 4th to 5th, and August 12th.
“It has been a tough few months. We have all pulled together and worked hard to keep our industry strong and relevant,” says Graeme Smith, Chairman of the IPIA.
“The industry can now get set to experience a wealth of inspiring, insightful, and educational online seminars and workshops. With each having been designed to give organisations in our sector new tools to assist with meeting the challenges that tomorrow will bring. Challenges we will face together.”
The mission of the two organisations is to support the UK print industry to not just survive, but thrive. Not only through providing it with educational and inspirational content, but through educating marketeers about its power to engage, fuel emotion and cut through the digital noise.
With this in mind, one of the five core channels that the conference content is organised into is “Integrating Print into your Market Strategy”. In particular, this content has been shaped to attract creatives, marketeers and brand managers and educate them about the power and effectiveness of print as a route to market.
Graeme adds: “Recent NAPCO research shows 28% of marketeers have not had experience in print. This gives the print industry a unique opportunity to educate creatives, brand managers and agencies about using a tool that can be highly personalised, directly target customer demographics from their online data, and build a premium, innovative experience unique to any other media.”
What will #PUNCHBACKPRINT deliver?
UK business has weathered one of the most highly unstable times in its history. It is now moving into a period of substantial economic and industrial transformation. As a result, all businesses within the print industry supply chain need to found and sustain a grounded growth strategy in response to these new variables. Some critical tools in order to achieve this goal will be explored at #PUNCHBACKPRINT.
Delegates can explore and register for the content that will be most useful for them through the Conferences booking website, explore its full schedule, and then catch an incredible line up of content.
Please find out more here, where you can also register: punchbackprint.heysummit.com