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Mida Sign Services denies it employs aliens!

Outside the Cinema infront of the signAliens on a crane lift at the sign outside the cinema.
Strange sightings of aliens were reported recently at the IMAX cinema at the National Photographic Museum in Bradford.

But there was no cause for alarm; the aliens were experienced sign installation engineers from Mida Sign Services UK Ltd who were erecting a 132 sq.m. promotional banner for the new 3D film Monsters Vs Aliens.

Mike Smith Managing Director of Mida Sign Services explains: "When our client, Extreme Display Ltd, asked whether we could supply a couple of aliens to do this install, we originally thought it was a joke. However, we soon rose to the challenge and got into the spirit of it."

The 13m x 10m UPVC banner is installed into an aluminium tensioning system that enables easy change of the graphics on a regular basis as different films come to the venue.

Chris Jenkins, Managing Director of Extreme Display Ltd in Keighley, West Yorkshire, says: "The client asked if the engineers would wear costumes for the installation and take part in a photo shoot. The museum is situated on a busy road leading into Bradford and they wanted to catch the attention of passing motorists to help promote the film."

Chris continues: "Much of our work is specialised and bespoke, often for museums, visitor and heritage centres. We use Mida Sign Services because they always give 100 per cent attention to detail and are a reputable company we can rely on. We have worked with Mida Sign Services for many years and find them to be very professional and experienced. Mida Sign Services completely managed this contract throughout, including hiring access machinery, organising parking permits, etc, and they completed everything on time and to the client's satisfaction."

Some might say that the results were out of this world.

Mida Sign Services UK has been trading for more than 25 years and has a wealth of experience in the installation and maintenance of all types of signage and graphic products.

More information about Mida Sign Services is available at www.midasignservices.co.uk or by telephoning 0161 8300 600. Extreme Display Ltd can be contacted via www.extremedd.co.uk or telephone 01536 611316.

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