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Interactive online product selector simplifies choosing substrates


Antalis has launched an interactive online product selector tool that simplifies choosing and selecting large format substrates for interior and exterior projects.

SUBSTR8 allows customers, specifiers or end users to navigate Antalis’s range of roll and rigid media by ‘application’ across eight different creative sectors using ‘hotspots’ to guide them to discover more about which products are suitable for a particular application including retail instore/exteriors, office, automotive, exhibition and hospitality.

This intuitive tool allows users to further filter and narrow results based on product ‘attributes’ such as self-adhesive type, environmental credentials and ink

compatibility. Once users have found suitable substrates they can add them to their ‘favourites’ list and access full product range and technical information. For more in-depth data, advice about a particular job or to request samples, users can click on the handy links. Head of channel for visual communications Chris Green comments:

“SUBSTR8l has been fully tested with users and feedback is extremely positive as users embrace the easy ‘step by step’ selection process. Its introduction is a great example of how Antalis works with customers and end users”.


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