Fujifilm presents new-look issue of Women4Women magazine

Fujifilm is presenting the new issue of Women4Women magazine to honour women in the print and graphic industries.

This new edition has been designed with a completely new look and feel. The magazine was printed live at drupa on the Jet Press 1160CFG during the show.

More than 20 women from all over the world, from Australia to the UK, shared their stories and experiences in an industry that until 1876, the year the Women's Printing Society was founded, was the prerogative of men. The shots of Turin photographer Paola Agosti, taken in some factories in Italy in the 1980s, accompany the reader on a journey in colour and black and white to discover 'women and the machine'.

Starting with this edition, the magazine has been given a new look together with a significant restyling of the logo and layout.

In line with the company's new corporate purpose 'Giving our world more smiles', the magazine has been given a new tagline, 'Women changing the world, one smile at a time', emphasising issues such as diversity, equality and inclusion.

Fujifilm Europe president Yoshiki Kimura said: "Our goal is to bring together diverse ideas, unique skills and extraordinary people to change the world. Women4Women is a concrete example that testifies to the path we have taken towards diversity, equity and inclusion."

Luana Porfido, European head of corporate communication and ESG management, added: "The stories we have collected in this new issue are all about a challenge. A challenge that has been quietly but not yet fully recognised, one that sees women and machines progressing and evolving together, demonstrating that technology, in this case applied to the printing industry, is not a men-only activity. These magnificent women tell us how they are able to create empathy with these mechanical 'hearts' and thanks to the strong 'bond' that is created, it has been possible to achieve results that we can be described as artistic. Business aptitude is not enough to do this."