Claire Pritchard, the Academy's Business and Finance Director said: "We are proud of our new identity and we want to convey that to people who visit us and to our students. The signage really brightens up the reception areas and makes a big impact when people come in."
The signs display the Academy's new emblem in brushed steel raised lettering, backlit with blue LED lighting. FASTSIGNS, a specialist in signage and graphics, including vehicle signage, exhibitions and banners, has also provided some directional signs to the school.
Martin Drury, who owns FASTSIGNS Birmingham with his wife Janie said: "We're very proud to have been chosen to provide this work for the Academy, and to be associated with such a successful school."
Shelfield Community Academy, previously Shelfield Sports and Community College, changed its name in January 2009. The school serves 1500 students including 300 sixth formers and is renowned for significantly improving its exam results within the last five years.