The launch of the latest selection from William Smith, part of the William Smith Group 1832, has reinforced its promise to continually grow and strengthen its Architextural architectural and building-related films division.
Complementing the 1,000 patterns in its wider 3M DI-NOC extended range, more than 120 on-trend finishes make up the new Architextural Trend Line. Incorporating the top sellers of 2018 and new finishes including matt, dry wood, textile, stone and metallic, Architextural’s updated portfolio provides installers with a greater choice for their projects.
The advanced matt patterns are fingerprint-resistant and boast a realistic texture, recreating the visual effect of natural materials at a fraction of the cost and even diffusing reflection, producing astonishing designs.
Architextural marketing manager Lindsay Appleton says: “We’ve listened to installer feedback and created a portfolio that matches our customers’ needs, providing even more choice, truly unique finishes and we can even offer samples and prototypes, helping customers win projects. The investment from William Smith into the architectural market sends a strong statement that we are dedicated to the driving the architectural market.”
The flexible PVC vinyl can be used to wrap almost any 3D surface. The films are lightweight and can be applied on-site to existing substrates quickly and easily, with less likelihood of error and waste, without any disruption to businesses. 3M DI-NOC patterns are proven to be hardwearing with unrivalled impact and UV resistance.The entire 3M DI-NOC Trend Line finishes are available by the metre for next day delivery on all orders made before 6pm.