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Direct-to-garment printer for on demand personalisation

Roland DG's direct to garment printer printing uit a picture
These solutions not only help to add value to merchandise but provide customers with a rewarding shopping experience.

Roland DG Corporation is launching the VersaSTUDIO BT-12 desktop direct-to-garment printer for printing directly on cotton-based products which will be available from April 2019. Built for on-demand personalisation, the printer is “ideal” for businesses looking for new revenue opportunities by offering an engaging in-store experience for their customers.

“More recently in-store personalisation services for printing customer designs have grown rapidly,” says Etsuo Harada, division president of COTO business division for Roland DG. “To meet this demand, the COTO business division has developed the new DTG printer.”

The BT-12 is an easy-to-use A4 size printer that prints full colour graphics including photos, logos and text directly on a variety of cotton-based items such as t-shirts, tote bags and textile interior decoration products. Its compact size and affordable pricing enables businesses to offer personalisation services with a low initial investment and in locations where space is limited. Capable of producing a product from start to finish in just a few minutes, the BT-12 is designed for ultimate ease of use. Bundled with Roland Design Software, which features an intuitive user interface, users can create unique designs with minimal training. Cassettes hold the items for printing and finishing, ensuring the safety of operators and customers.

The printer requires very little space, with dimensions of 399 mm (W) x 760 mm (D) and the optional HB-12 finishing equipment stacks with the BT-12.

The BT-12 can be used as a standalone in-store personalisation solution or to complement Roland’s VersaSTUDIO BN-20 printer/cutter, VersaUV LEF Series UV- LED printers and the LD-80 digital foil decorator. These solutions not only help to add value to merchandise but provide customers with a rewarding shopping experience.

“Consumer behaviour has been shifting from consumption to experience due to the diversification of consumer values,” says Etsuo. “As a result, businesses have an opportunity to offer high value merchandise such as personalised products to meet customer needs and desires. Our goal is to provide our users with tools that help deliver a unique experience and quality time for their customers and to transform their imagination into reality.”


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