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Designs heads back into sports sector with HP Latex

The HP Latex R2000 Plus installed at Designs Signage Solutions
Following a period concentrating on COVID-focused applications, Designs Signage Solutions has been running its HP Latex R2000 Plus printing solution day and night to produce sports-related graphics.

Designs Signage Solutions says it expanded with new customers throughout 2020 - in spite of the COVID-19 pandemic - and completed a number of colourful graphics projects using its HP Latex R2000 Plus printer.

Known for its signage and branding expertise in the sports sector, in particular for sports venues, Designs Signage Solutions was affected by the abrupt pause in business and government restrictions as a result of coronavirus. Reacting quickly, it adapted its factory in Hull to produce social distancing signage and PPE equipment such as counter protector screens and sanitiser stations.

However, the team was soon back working on sports stadium branding, chalking up high quality graphics on its HP Latex R2000 Plus. Installed by Papergraphics in 2019, the printer is a hybrid solution designed to deliver exceptional printing on an extensive range of substrates, both rigid and flexible, while offering sustainability benefits.

"The water-based inks used on HP Latex printers are better for the environment, better for people, and better for disposal, which are all big ticks for us," said Rob Daysley, Managing Director of Designs Signage Solutions, following its installation. The ecological benefits of HP Latex "do not in any way compromise performance, quality or price," he added.

These advantages have been demonstrated with a host of new graphics projects, including preparing AFC Wimbledon's new home ground with 26 5,000 x 900mm temporary banners, turned around in two working days, and re-branding the mid-tier sections of the Leeds United stadium, Elland Road. Designs Signage Solutions printed the graphics directly onto flat aluminium composite boards, spanning the full length of the stands, using the HP Latex R2000 Plus.

Designs Signage Solutions also worked day and night to produce and install promotional branding for the Championship League Snooker Tournament in Milton Keynes. The printroom team created LED lightboxes, combining an opal acrylic and printed vinyl, along with complementary printed signage and media backdrops with a tensioned fabric system. Closer to home, Designs has printed and installed hoarding graphics at the Beverley Road Baths Development in Hull, ahead of people getting back into the pool. These bold and outdoor-durable hoardings were also printed directly on the HP Latex.

The Yorkshire business, founded 27 years ago, is a specialist in vehicle graphics, commercial, retail and education signage, and high-end interior displays besides its extensive work in the sports branding market. It uses a total of four HP Latex printers to meet the demands of its wide variety of customers.

For more information on the HP Latex R Series, please click here.