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Button-fix 'invisible' fastener named Product of the Year by BSGA

4 different button fixers

In the short time since Button-fix was named as the 2017 Sign Industry Product of the Year by the British Sign and Graphics Association, demand for the product has outstripped the predictions of its creators.

Button-fix director and product creator Tony Wills said: “We had already developed a phenomenal following among the sign making community and scooping this prestigious award was down to the sign makers themselves who voted for Button-fix. However, the attendant publicity of such a ringing industry endorsement has certainly helped us get the word out to even more sign makers regarding its benefits. As a result, we have been delighted by the level of enquiries received, which includes requests for sample packs, information and importantly new orders.”

The Button-fix concept is simple: durable nylon buttons are attached to the back of one panel and the mating fixes are attached to the other. Bring the panels together and slide until the Button-fixes ‘click’.

The Button-fix story began in 2012 when joint creators Tony Wills and Brian Watson developed it in response to a customer specification for flush invisible mounts to fix washroom panels. Finding that the fasteners on the market were awkward to align and difficult to disengage for panel replacement, the duo created and developed the Button-fix concept, which offers a really quick and reliably accurate way of attaching panels to walls and other surfaces.

Tony Wills commented: “Particularly important for sign makers is that the Button-fix fix is completely invisible – with no unsightly bolts or screws on show, sign makers and installers can be confident of quickly achieving a fabulous finish that their own clients will love.”

Manufactured in the UK, Button-fix has an extensive network of distributors throughout the UK and overseas including new distributors Amari Plastics and William Smith. For a short time William Smith will make samples available to customers not yet familiar with the product.

Button-fix’s strength has been verified by independent test house Sandberg LLP, resulting in failure modes of between 200kg and 600kg dependent on type and fixing method.


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