Astra Signs has launched a new brand identity and online shop as it further expands its products and services with reach to new audiences.
Founded in 1984, the Trafford Park business is responsible for branding and sign posting some of the UK’s most iconic venues, transport networks, retailers, hospitality outlets, developments and events over the last 37 years, and counts Hilton Hotels & Resorts, Capital & Centric, Laing O’Rourke, Transport for Greater Manchester, Manchester City Football Club, Skechers, Arnold Clark, and Morris Homes amongst its clients.
Now, as the business embarks on the next phase of growth, Astra Signs has unveiled a new-look brand identity to reassert its best-in-class design and communications credentials.
The design, which was redeveloped and produced in-house by Astra Signs’ Head of Design, Anthony Bright, includes a new-look logo, website, fleet of branded vehicles, building wrap, uniforms and suite of marketing assets.
Coinciding with the launch of the new brand identity is the introduction of an online shop, designed to provide customers with an even faster and more efficient service. It’s a development the business had been looking to introduce prior to the pandemic but, Managing Director of Astra Signs David Derbyshire, said: “has even greater relevance in today’s environment.”
Bespoke client portals further enhance the Astra Signs experience for repeat customers, providing increased control and a simplified order process, with the ability to choose from a range of eco-friendly products.
The shops are just one of a wide-range of products and services available from the multi-award-winning sign maker, with Astra Signs providing specialist expertise in bespoke architectural signage, wayfinding products, digital print, digital signage, and signage installation and maintenance.
Speaking on the developments Founder & Managing Director of Astra Signs, David Derbyshire, said: “Our one stop sign making service combines the latest digital technology, some of the best hi-tech machinery in the world and robust, reliable ISO & EN production techniques to create products and systems of impeccable quality. They’re designed to withstand the test of time with strong ongoing maintenance.
“As we fast-approach our 40th anniversary the time was right for us to invest in our own identity. We’ve been proud to be at forefront of industry developments at every stage of our business journey and, with the launch of our new-look brand and online shop, are proud to retain our front position.
“The new products and services reflect our ongoing commercial vision and position us well for continued future growth.”
Astra Signs employs 51 people at its Trafford Park head office where it designs and produces world-class signage for a broad spectrum of national and international clients.
Just last month the leading sign maker completed a £2.5m wayfinding project for Manchester Airport Group.
Astra Signs is one of the UK’s most respected manufacturers of signage and wayfinding products, producing and installing world-class signs for a range of sectors including: sport, retail, leisure, architecture & design, government associations, and international events.