Adam Booth joins CMYUK

Adam Booth, former digital wide format specialist and partner at R A Smart has joined CMYUK as a senior digital sales consultant.

Reporting directly to Chris Martin, CMYUK’s sales manager (equipment), Mr Booth will play a key role across the company’s entire print production portfolio that includes world class technologies from EFI, Canon, Mimaki, and JWEI.

Mr Booth, a well-known and respected industry professional, brings a wealth of experience, knowledge, and expertise to his new role and will be invaluable in driving innovation and efficiency across CMYUK’s sales operations.

Sue Hayward, commercial director (equipment), CMYUK, said: “We are delighted to welcome Adam to the team. Enthusiastic and astute, he brings a great deal of experience that will be crucial as we continue to expand our digital production solutions to meet the evolving needs of our customers.”

Throughout his career in the wide format digital print industry, Mr Booth has frequently crossed paths with CMYUK Group founders, Robin East, and Jon Price. His choice to join the company stems from his firm belief that CMYUK is a leading force in the market, noted for its advanced print and finishing production technology, high quality material solutions, exceptional customer service, and a robust sales and marketing infrastructure.

Mr Booth added: “A prime concern of mine had been that my customers would outgrow me, however with my new role at CMYUK that’s never going to be an issue. Over the years, I have observed CMYUK’s acceleration to become a leading market entity within the industry. I am eagerly anticipating the opportunity to contribute to the company’s growth and to deliver outstandingly profitable solutions for our customers.”