A major investment in 3M DI-NOC stock now places a choice of 500 patterns (half the entire 1000 pattern collection) at the fingertips of William Smith Architextural Division’s customers. All stock is available off the shelf, and by the metre, giving installers the advantage of more choice for their clients, readily available samples, and shorter lead times.
The new DI-NOC finishes available include an even greater choice in wood, colours, metallic, stone, and fabric, as well as 3M’s recently launched suede collection. More specialist finishes include abrasion resistant, matt, and exterior, to meet even more design requirements to create innovative solutions.
The investment of almost £300,000 in the addition of 350 patterns is a clear demonstration of the William Smith’s commitment to the UK market and to further enhancing support for its installers.
“This investment in additional stock represents our dedication to supporting our installers more than ever,” explains Architextural Marketing Manager, Lindsay Appleton. “Stock availability means we can offer greater access to material by the metre, and help our customers to win more projects by enabling them to offer sampling and prototypes to their customers.”
Williams Smith Group 1832 Head of Marketing, Chris Bradley comments: “Our Architextural Division was created to drive awareness with architects, designers and specifiers about the concept of architectural wrapping as an alternative surface in redesigns. Recognition of the sustainability and cost saving benefits of wrapping existing fixtures and fittings, instead of replacing them, is growing in momentum in the UK and we are seeing rapid growth in demand for these products.”
“Architextural is leading the market, and is now the largest UK stockist of architectural films, from the two leading brands, 3M DI-NOC and Cover Styl,” concludes Chris Bradley.
Working in partnership with 3M, William Smith is the lead supplier of DI-NOC stock in the UK.
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