According to Roland DG, it's a really exciting time for sign-makers moving into the wide-format print market. Technology is constantly evolving, and at present businesses can take advantage of printing systems that are technologically advanced yet easy to use, highly productive yet extremely versatile, and very affordable – making digital wide-format printing potentially more profitable than it's ever been before.
Rob Goleniowski, Head of Sales – UK & Ireland – Roland DG (UK) Ltd, says, “The Roland TrueVIS SG inkjet range is great technology for print businesses at all levels, including sign-makers looking to increase their productivity, turnaround speed and quality, or to diversify into new markets and applications. The entry-level TrueVIS SG series is available in two models at affordable price points – the 54" (1371mm) wide TrueVIS SG-540 and the more compact 30" (762mm) TrueVIS SG-300 – both offering super-sharp image output in vibrant colours, quickly and easily. The technology communicates with users' existing phones and tablets to make operating simple – even remotely, a real bonus for small business-owners who can't be in two places at once!”
Goleniowski adds that TrueVIS also has a secret weapon in the form of an integrated cutting system. “The Roland TrueVIS SG-540 and TrueVIS SG-300 are both combination printer/cutters, meaning users can print, crease and contour-cut on one system, at a similar price point to a standalone wide-format printer. This represents a fantastic double investment for any company moving into wide-format print. For sign-makers, it accelerates the production of signs, posters, banners and displays, and puts other applications such as vehicle wraps, decals, labels and apparel transfers within immediate reach too. The Roland TrueVIS SG duo has been designed to give users everything they need to grow their business, quickly and affordably.”
However, it's really important for print service providers to consider their future plans as well as their present needs. Investing in a larger, more advanced printer from the beginning could make financial sense long term, by offering more capabilities and enabling a business to grow faster. Rob says, “The next level from TrueVIS SG is the Roland TrueVIS VG series – printer/cutter systems with all the fantastic features of SG, and more. There is a choice of ink configurations on the TrueVIS VG-640 and VG-540: dual CMYK for maximum productivity, or CMYK plus Light Cyan, Light Magenta and Light Black for fine details and smooth gradations, or users can add White ink too, for outstanding printing on dark or clear substrates. This opens up a world of new materials for sign-makers to work with. We say that with the TrueVIS VG-640 and VG-540, the future of print and cut has arrived – and PSPs should always be looking to the future.”
In conclusion, Rob Goleniowski says, “With any technology investment, but especially for businesses new to the market, it's essential to look at the entire package to avoid any unpleasant surprises later on. In terms of a wide-format printer, this ranges from the ink to the RIP software, from the aftercare service to the training provided. At Roland we deliver all of these exceptionally – and we have an incredible community of Roland users that support each other, both new arrivals to the industry and old hands.”