Banners Feature - Feb 2013 | Sign Update Feature | Table
 

Banners Feature - Feb 2013

Choosing the correct finish

Hems and Eyelets on a large Banner Laser guided eyelet machine Wedge Welder Stitched pole pocket

Scott Conway from Venture Banners gives us the low down on the specialised banner applications and finishes offered to customers, looking to produce banners.

Unlike many large-format banner printing companies, Venture Banners offer many banner finishing options as standard. With regards to the finish you want, it will be dependent upon where the banners are going to be used.

Venture Banners offer a variety of finishes on a banner including:

• Hems and eyelets

• Pole pockets

• Simply trimmed to size

They also have a few options to increase the durability of your banner, providing extra protection in difficult conditions. These include:

• Double re-inforced hems

• Double or triple stitching

• Wind slits

But What Do I Need?

The chances are, you'll just want to hang your banner on the side of a building or fence/wall. If that's the case then hems and eyelets are your best bet. It allows for easy fixing through the eyelets with rope, bungeerope, cable ties (which are not the best fixing solution), bungee ties or even using screws and washers.

The hem doubles the thickness of the banner providing the strength with either the stitching or welding, keeping the hem in place. This provides your banner with the strength required for basic needs.

Our hems can either be stitched or high-frequency welded, and it's really down to personal preference on what you prefer.

We would always recommend welding the hems on a mesh banner; however, unfortunately this is not always possible.

Hems and eyelets are our standard and by far, most popular finish on banners due to the versatility offered for fixing the banner to a multitude of services.

I would say that if you are ever in doubt, have your banner hemmed and eyeleted, this keeps your fixing options open. Please note: Some people refer to eyelets as grommets or quite simply, metal-rings.

What Are Pole Pockets?

Pole pockets are pretty self explanatory, they are a 'pocket' on the banner which allows a 'pole' to slide through… can you see how they got their name?

Obviously you can use something other than a pole with rope or chains used in some situations.

A pole pocket can be capped at one end so that if it is on the side of a banner and capped at the top you can place poles through. This has been used in marches and parades.

Again, the pocket is either stitched or welded and is included within the final size of the banner. If having a double-sided banner, keeping artwork simple in these areas is always a wise move.

Pole pockets are common on lamp-post banners, which allow the protruding arms of the frame to slide through the top and bottom of the banner with an eyelet to prevent lateral movement away from the lamp-post

If the pole pocketed banner is going to be used outdoors it should really be double or triple-stitched or high-frequency welded.

This will provide extra strength in adverse weather conditions. Please do ask for this when ordering your banner as we only single stitch as standard. This is due to the fact that a lot of the banners that we print with pole pockets are used indoors, for such things as exhibitions, and do not need the extra stitching.

Pole pockets are also good for hanging banners with the bottom pole pocket used to contain a weight to provide the tension. If this is required please ensure that the weight is secure and will not fall on anyone, we don't want anyone to get hurt!

Eyelets can be used in conjunction with pole pockets, either going through the banner or through the pocket itself, if required.

Trimmed To Size? Isn't That A Bit Boring?

We like to think of it as a simple finish. This finish just means that the banner is cut to the size that you require. Used on certain banner framing systems or for a variety of other purposes that some people have used quite creatively.

We can place eyelets in a trimmed to size banner, but remember that as there is no hem, eyelets could be ripped out. Trimmed to size is also the standard finish on our hard-substrates such as Foamex and Correx.

Remember we are always on the end of a phone, don't be scared If you are still unsure as to how you want your banner finished give us a call. We are always here (during normal office hours, that is) if you ever need advice. We are always happy to help talk through your requirements and will endeavour to provide you with a solution.

For more information on Venture Banners please call 0845 604 1030 or visit www.venturebanners.co.uk

In focus: Prompt Media

Nissan Banners project College banner installation

London based Prompt Media offer complete turnkey solutions to individuals and advertising companies.

Their mission statement is to deliver the absolute best quality, at the time and place you want it. The company offers a unique range of cost saving products and an unbeatable market leading turnaround time. Mutually, giving all clients or advertisers the one and only, best and cheapest, opportunities to market their messages.

Their Lamppost Banner system gives you the opportunity to advertise your message in the exact target area. Their Euro Chieftain BannerSaver system is the World’s Leading Wind Releasing lamppost banner system which allows banners to stay up for longer.

The unique motorised hanging banner system gives you the opportunity to hang Large Format Double Sided Banners and or 3D promotional stuff, without the need for expensive changeover costs and save on any damage caused by access equipment.

Other products which they provide are building wraps, column wraps, barrier and fence scrimps, banner framing, light boxes and various point of sale material including poster and leaflets. Lamppost Banners provides clients with an opportunity to advertise in locations which cannot be accessed by normal media alongside standard locations, e.g. residential streets, estates, cul-de-sacs, near local shops and retail parks, alongside high streets and main arterial routes and main roads.

Lamppost Banners are also great directional tools guiding customers to your business or advertising your presence in high footfall areas.

Prompt Media can apply for the planning permission for you and having already worked with councils and highways, ideally placed to deliver your campaigns.

Their live tracking and asset management system gives you quality feedback and a progress report. Also the system keeps all your sites listed in 1 location which can easily be exported to MapPoint or any other software which accepts data in spreadsheet format.

“We are the manufacturer of a unique and formidable system of banner brackets with a wind releasing feature by reducing wind loading by 88%. Such features benefit you by safeguarding your messages, protecting your expensive banner from tearing up and being cost effective. Being EN40 compliant - premier banner fixings for attaching banners and flags to lampposts, columns, walls, fences, etc. Our demand for such a versatile system has escalated. The removal arms make it easy for installation & banner changes. Our product is of unrivalled quality & performance for your advertiser`s needs,” says Kaushal Shah, Director, Prompt Media.

Their client profiles include; councils, large shopping malls, supermarkets, media agencies, SME’s and independent retailers across the country.

For more information on Prompt Media please call 0203 3137 7737 or visit www.promptmedia.co.uk

Profit from banners

Banner offering a free brake inspectionMetamark banner promoting a Golf ClubMetamark banner in a shopping precinct.

Metamark introduces some attractive concepts in equally attractively priced banner materials - quality and consistency are just two…

Digitally printable banner materials with an attractive price tag tend to be highly variable in terms of quality and produce results that are, only occasionally, very good. The rest of the time, quality is known to disappoint as printed results fall short of expectations, or flaws in the fabric of the material itself make themselves known and obvious.

According to Metamark, its latest MD-FL banner series takes the suspect elements out of the banner materials equation and introduces premium features and performance to a materials market segment that's arguably better known for being led by low price - but where theres a price to be paid. Metamark says it has changed that.

The newly formulated materials are part of Metamark's MD-Class digital materials portfolio and are said to offer broad spectrum compatibility with modern digital ink species including Solvent, Eco-Solvent, UV and Latex. There's a material in the range that covers every ink option.

The materials' print side is reported to present a clean, ink-receptive surface with no manufacturing process-related aberrations to impact the printed result, and a uniform white that doesn't vary markedly either within the roll or across batches.

A variety of weights are available to suit a range of application demands whether indoors or out. The structural integrity is said to be class-leading by Metamark, with high quality scrims forming the support within the material's plastic composition.

The materials can be easily cut, respond well to welding, taping and the provision of eyelets. In use, the finished articles produced using the MD-FL series hang well and endure outdoor conditions that would see others cracking or yellowing. Metamark also offers a range of finishing products to make the production job that bit easier still.

The proof of course is in the printing and it is here, according to Metamark that the MD-FL Series' credentials really prove themselves. Metamark reports that the materials' ink holding characteristics produce results with orders of resolution that are typically not associated with digitally printed banners. With such high quality and consistency available in a material that's priced so competitively, Metamark thinks that applications are likely to be expanded.

In terms of "getting a share of the air," nothing works as well as a generously sized banner. Producing large graphics using MD-FL banner materials means that applications beyond the traditional can be considered for such materials and that they can serve a need where scale and the fragile nature of some substrates for quality print might have put a stop to a project before it even gets out of the block.

Metamark is convinced that anyone with experience operating a modern inkjet printer will immediately see the benefits the reformulated MD-FL series delivers. To help prove its point, Metamark will send a sample roll to anyone wishing to test its claims, free of charge.

The days when the application spectrum for banners was confined to short-term promotion, the tatters of which are still sometimes seen hanging limply from chain-link fences and the ends of buildings, are now over. Despite the price range that banners typically occupy, they can make a very big, high quality impact too.

Unlike other digital materials that require some kind of support or surface to mount them upon, quality banner materials like Metamark's have sufficient strength and integrity to hang freely suspended. Now, that high quality digital print can be readily resolved by such materials, they are capable of creating new applications for such print, extending the reach of POS outside a store for example.

 Durability is now a factor in banner material design and formulation too. Banners promoting seasonal events can be used, carefully rolled, stored and used again. More stable material formulation means more stable materials, materials that don't yellow or crack, materials capable of displaying photo quality print on a large scale anywhere it's needed.

If it has been a while since you visited banners as part of your output portfolio, take a look at what the latest materials from Metamark could offer you.

To claim your sample roll, contact This email address is being protected from spambots. You need JavaScript enabled to view it. and mention Sign Update in your mail. Metamark will send your sample the day you order it.

Banner trends

Suspended digital print

We spoke to Kent based vinyl specialists, APA to find out what the current trends are when it comes to banner media.

The company have seen a large increase in the use digitally printed banners over the past couple of years, as you can print a full colour banner on one material; this has led to a slow decline of the need for self adhesive vinyl lettered banners.

“The different types of digitally printed banners range from 90g/m² to 700g/m² and depending on the type of job that you have to prepare are available in many compositions, such as synthetic textile, woven fabric, canvas fabric, single and double sided PVC and backlit,” said an APA representative.

Vinyl lettered banners are still popular with schools, promotions and special events, most recently being the London 2012 Olympics demanding a large number.

There are 52 colours in the self-adhesive banner vinyl range specific for adhering to PVC banners.

“The main misconception is that banner vinyl can be used on curtain sided vehicles. However, due to the composition, this is not the case, which is why we have manufactured APA Truck vinyl specific for this type of work. APA Truck vinyl has an adhesive that reacts to the PVC content in the curtain making it a durable, long lasting solution to decorating curtain sided vehicles.”

For more information on APA's products please call 0208 311 4400 or visit www.apaspa.com

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