Freestanding Signs - May 2009

Vista Systems - Choosing the right freestanding sign for your customer - with a little help

Vista Freestanding SignVista Freestanding sign
Free standing signs come in all shapes and sizes, and are used in a myriad of applications. The range of styles and shape available is almost as wide as the different locations they’re found in.

Danny Schneider, Director of Business Development for Vista System International, looks as several factors that may assist in the evaluation process of choosing the sign that’s right for your customer.

Whichever solution you choose, make sure the return on investment is positive. Danny advises to try and forecast the following: how long will your customer be using the sign for, how many times will your customer want to replace the contents of the sign, and how will your sign hold up when taking into account the expected traffic volume in your customer's establishment.

Vista International provides ideas, samples, tips, tools and ‘how to’ videos on its website to help sign professionals select the correct solutions.


Is the customer looking for a temporary freestanding banner display just for a few days prior to an event? Is he looking for a changeable sign to display updated promotions daily? Is he directing visitors through a lobby and to a convention centre? A freestanding sign must be designed to withstand the expected traffic volume, taking into account issues such as accidental bumps with shopping trolleys and the wandering hands of children, compelled to touch.


The key behind freestanding signs is the ability to transport them swiftly and with minimum effort. However, this advantage also has a downside, seeing as how by bolting down the sign you gain durability but portability decreases or even becomes non-existent. If you expect to have to move the sign often and therefore can't bolt it down, simply look for a solution that is freestanding and sturdy (a wide base is always a good point to start with); if you have a location where you expect to have to move the sign every once in a while consider attachable/detachable solutions offered by different sign frame manufacturers; If you don't need to move it and are concerned about durability, bolt it down.


What will the sign will be used for? Is it a sign for displaying regularly updated information or a one intended to serve its purpose "as is"?


A sign can fulfil its purpose, be durable and portable and still look unappealing. Help your costumers communicate their message by choosing the correct text, fonts, graphics, pictures and special effects. Also the correct size, as too many people underestimate the size needed for their sign, and the right colours to make their message stand out and match the surroundings.


This is a combination of one's budget and the above factors (durabilty, portability, purpose and appearance). Part of a sign professional’s job is to offer alternative sign solutions to match a customer's requirements.

Find a system you like

Information collected based on the factors above will help locate a solution provider that will give your customers with a memorable, high quality sign that conveys their sales message, identify their business, or direct traffic to and throughout a location.

It’s wise to invest time and research in shopping around when choosing a system, as switching systems too often can waste time and money spent on training, planning, and correction of errors.

Other factors that can help choose the system include free or discounted samples, design, quality of materials, simplicity, wide range of sizes, Braille/ADA compatibility, service and support, price. Last but not least, choose a system that you like and believe in, as this will show when you’re selling it to your customers.

A boards and pavement signs - A wide variety provides a solution to suit all needs

One of the most popular of all free-standing signs is the good old A Board. Despite some local authorities restricting their use in some areas and various groups campaigning for their removal, A Boards remain popular and can be seen on pavements and outside retail outlets across the country.

The popularity of the A Board is largely due to its combination of factors essential for any successful sign - it's effective, simple and affordable. The basic style of hasn't changed but new materials and variations in design keep this perennial favourite looking up to date. Pavement and forecourt signs have increased in popularity over recent years and many sign companies have developed individual styling for their ranges.

Contact details for the companies featured can be found below:

3G Metal Fabrications Ltd 01162 510352
Assigns Ltd 01462 672000
Jansen Display Ltd 01480 479231
PHP Products 01327 350751
Rotosigns 01902 404008
UK POS 0161 431 4400
Vista System International 08004 049151
Walls + Forms Inc. +1 972 745 0800

A Boards - Traditional styling with a modern makeover

Assigns-A-boardAssigns recently developed a new A Board to fulfil the requirements of one of its largest national clients.

A traditional wooden A-Board in appearance and construction with a solid wood frame, this unit has the added benefit of using galvanised steel back panels and the magnetically closing fixed APET lenses of a Stormforce PRO to secure an A1 poster, making it the best of both worlds.

Exclusive to Jansen Display Ltd of St Neots, Cambridgeshire, is a range of designer A Boards called Compasso.

This patented design offers aesthetics, logo panels, waterproof pockets and bi-colour branding options. The radius top profile also removes the possibility of trapping fingers when folding away. With the options of bi-colour branding and top or bottom logo panels, the Compasso range provides exclusive advertising opportunities.


A Board from the Compasso range.

Jansen Display estimates that its standard Outdoor version with 32mm snap frame, metal back wall, hinges and stays represents more than 80 per cent of the A Board sales in the UK today. For inside and covered applications where a lighter A Board can be used, the company offers a budget Indoor version.

The D Board from Rotosigns. Rotosigns manufactures all its signs on site in Coseley, West Midlands, meaning the company is able to offer variations to meet specific customer needs.

Rotosigns developed the A Board to include a curved header ideal for application of company logo. Powder coated for maximum protection against corrosion, this Board has a perfect surface for application of graphics and provides a simple, yet effective method of pavement or foyer advertising.

Different models in the Rotosigns range all have a high degree of quality construction and give versatility of size and shape.

The traditional A board from PHP. PHP - Popular with sign companies are the steel AS1 and AS2 A Frames with glossy white powder coat from PHP, a small and innovative company based in the historic racecourse town of Towcester, Northamptonshire.

Usually supplied blank for sign makers to apply their own vinyl graphics, both the AS1 and AS2 benefit from robust construction with quality butt-hinges and folding side-stay.

The AS1 has a more angular appearance and the advantage of a security loop welded at base of one leg before powder coating; the AS2 has a heavier frame with rounded corners and zintec panel powder coated separately then riveted to frame afterwards, meaning two quality variations on the same theme. The AS1 also comes in a larger A1 size.

Perfect for pubs, clubs and restaurants is PHP's AB1 A Frame chalkboard, which has a traditional arched top and is available with a British racing green or jet black frame.

More popular with shops, hairdressers and the like is the ASF, which has a lighter steel frame and Foamex type panels, and the quality WAB/2 with a rustic American Redwood framed chalkboard A Frame. Similar in design to the AB1, these have sliding and reversible bow-top panels, quality brass effect hinges and folding side-stay.

Promota's pavement sign PromotaSigns Ltd - A wide range of both pavement and wall signs in nine stock colours, generally available for next day delivery, are available from PromotaSigns Ltd.

More efficient manufacturing means cost savings and PromotaSigns has spent time developing and refining its manufacturing process, streamlining it to reduce costs without compromising on quality. A family run business, PromotaSigns has chosen its range encompasses the needs of sign suppliers, from simple budget boards through versatile poster holders to wall signs.

LCD Display Digi-A-Board that 3G Metal Fabrications manufactures3G Metal Fabrications - In contrast to the traditional appearance of most A-Boards is the LCD Display Digi-A-Board that 3G Metal Fabrications manufactures at its Leicester base.

Consisting of two 32" or 20" LCD displays running on 24V battery, this A Board produces pictures, films and music, running either independently or together. Its individual design also allows remote control features and accessible download qualities. The units can also be networked together.

Walls + Forms Inc offers its patented EuroSign EuroStand and GraphicStand at the component level and alternatively in prefab format. Components include extrusions that enable customisation and building in any size and in any quantity.

The EuroSign EuroStand with T-Base configuration is ideally suited for applications including full-colour lifestyle posters, promotional ads, and any other visual merchandising application.

The EuroSign GraphicStand with A Stand configuration is designed for a variety of commercial uses such as retail stores, restaurants, lobbies, hospitals, trade show exhibits and more.

Both models are acomodate graphics upto 24" x 36" and are available in a variety of standard colours with custom colours and sizes also available.

Contact details for the companies featured can be found below:

3G Metal Fabrications Ltd 01162 510352
Assigns Ltd 01462 672000
Jansen Display Ltd 01480 479231
PHP Products 01327 350751
Rotosigns 01902 404008
Walls + Forms Inc. +1 972 745 0800

Pavement Signs - Tough enough to survive strong winds all year round

UK POS’ new pavement sign

Just launched is a brand new A1 Pavement Sign from UK POS, especially designed to endure the all too frequent windy and rainy days we experience in this country. Its tough exterior incorporates steel springs to prevent the sign from falling over or moving in strong winds. That, coupled with a modern design and the popular freestanding water filled base, makes it perfect for outdoor POS displays.

Double-sided to maximum advertising exposure, the snap shut opening mechanism allows users to change displays on a regular basis, with the reassurance that any POS print will stay looking fresh inside the weather resistant poster holder.

The brand new A1 Pavement Sign joins the existing UK POS range of street signs and A boards, designed to suit all budgets. Other new signs to the range include the credit crunching Pavement Flex, which comes flat packed and is easy to assemble, the Pavement Swinger with a poster sleeve for interchangeable POS print and the Forecourt Sign.

Jansen Displays’ Windtalker Excel Jansen Displays’ Windtalker Excel close up showing reinforced springs for stability.

Also designed to withstand severe wind and weather conditions are Jansen Displays' heavy duty pavement signs with water filled bases.

The company's latest design, Windtalker Excel, has a rounded top and bottom profile with injection moulded end caps and snap profiles to the vertical sides. This removes sharp corners which can pose a health and safety risk and also lessens the potential of the poster being blown out in strong winds.

Unlike many imported pavement signs which use poor quality springs and can be found leaning to one side after only a short time outdoors, all Jensen Displays' units have quality reinforced springs giving extended product life.

The Stormforce Pro Forecourt Sign.

Another robust new product is the Stormforce Pro from Assigns, a leading designer, manufacturer and supplier of quality graphic display and POS/POP equipment.

The Stormforce Pro (pictured on previous page) is a Forecourt Sign manufactured from fully recyclable materials, with polyethylene frame and base mouldings, a galvanised steel back panel and APET lenses. Designed to accept A1 size posters and with its clever magnetic poster change system, replacing graphics is made easy.

Assigns' market leading Stormforce II Forecourt Sign is available from A1 all the way up to 60" x 40" poster size. Its 44mm aluminium snap frame along with a 2.5mm ABS back panel and APET front sheets ensure that this product will give years of service.

A much more robust unit than many similar imported products, the Stormforce II can also be customised in size, colour and specification to suit the client's individual requirements.

Extensive warehousing enables Assigns to keep stock of 90 per cent of its product range ready for immediate delivery.

The Magic Wand (pavement sign) from 3G Metal Fabrications.

The Magic Wand from 3G Metal Fabrications is an A Frame that bends with the wind; the stronger the wind, simply adjust the wing span.

Designed for all kinds of events, the Magic Wand is manufactured in mild steel and available in A1 and A2 sizes. Lightweight and easy to handle, these can be used as a temporary barrier and come with extra clear acrylic sheet, double sided, and magnetic securing strip. The Magic Wand A Frame can also be ordered without the acrylic sheet, ready for vinyl application or screen printing them.

In addition, the Magic Wand has a locking feature for extra security, which snaps shut flat with a magnetic catch and can be specially coated for use as a chalk board.

Contact details for the companies featured can be found below:

3G Metal Fabrications Ltd 01162 510352
Assigns Ltd 01462 672000
Jansen Display Ltd 01480 479231
UK POS 0161 431 4400

Rotating signs - Old favourites re-launched by customer demand

RotoSigns floor standing rotating sign.RotoSigns wall mounted signAs the name Rotosigns suggests, the company's signature sign is the rotating sign, which is available in three sizes.

This year Rotosigns re-launched the wall mounted version and by popular customer demand has also bought back quite a few of its old favourites. Along with current offers these are included on the company's website.

For further information go to or tel. 01902 404008.

Backlit floor stand displays - options galore

The patented EuroSign EuroStand and GraphicStand from Walls + Forms Inc.Versatile Lights Alive backlit floor stand displays are available in illuminated or non-lit styles from Walls + Forms Inc.

The Lights Alive backlit floor stand displays are available in two, three and four sided formats at a budget price. They feature slat wall panels that can be used for merchandising product or for literature holders, and offer easy changing of advertising images. The standard colour is black.

For Further information visit or phone +1 972 745 0800

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