Swanline launches eco-friendly outdoor display board

Swanline Paper & Board (SPB)
 has launched an innovative new outdoor display board, which is moisture resistant and ideal for retail bollard shrouds and promotional signage.

Cygnus Outdoor Display combines strong environmental credentials with water resistance lasting up to 15 weeks, offering retailers and those operating in other sectors requiring outdoor signage, such as leisure, construction and horticulture, a revolutionary solution, says the company.

Developed under SPB’s Cygnus brand of packaging and display products, it contains up to 60 per cent recycled fibre, is FSC certified and is 100 per cent recyclable. Its 100 per cent paper fibre composition enables an “unrivalled” resistance to moisture, even compared to less ecologically sound polyethylene (PE) coated alternatives.

The outdoor signs and display market has, until now, been dominated by plastic substrates due to weather durability issues. If using a fibre-based material, a PE coating would need to be applied to create moisture resistance. Its design removes the need for a PE coating without compromising water resistance, graphic/print capabilities or environmental qualities.

Cygnus Outdoor Display is a two side coated board, suitable for all temporary exterior signage applications, such as hanging signs, bollard shrouds, A-boards and posters, and for use indoors where moisture or humidity is an issue. 

Unlike some other products, it does not require edge frames to protect it from water ingress which leads to board deterioration, according to Swanline.

Available exclusively in the UK, in calipers of 830, 1250, 1500 and 2200 microns, in bespoke or stock sizes up to 1700 x 3600mm, Cygnus Outdoor Display forms part of the wider portfolio of Cygnus branded products available from SPB for the corrugated packaging and point-of-sale sectors.