Kathryn Johnson hears from some of the brightest stars (sorry!) in the industry about their approach to lighting, their preferences and some of their projects that are getting them noticed for all the right reasons. What seems clear though, is there no "right" answer to a lighting solution. Instead there is a style of lighting best suited to a project, and chosen for various reasons to ultimately meet the clients brief. What's exciting is the stunning effects that are achieved, and the expertise and care that goes into choosing the right kind of product for a project. As well as the choice available, and the technology that is helping reduce the running costs and the cost to the environment. Brand, image and logistics will determine the style of sign; how it's installed; and what it conveys. Lighting goes a long way to enhance this and provide the all important finishing touch to a striking, eye catching sign.